![]() ![]() ![]() The viral social media phenomenon, inspired by the same-day release of ‘Barbie’ and ‘Oppenheimer,’ is the best advertising campaign for moviegoing that no studio could’ve come up with.Įach film boasts a substantial budget, with the former costing a whopping $290 million and the latter two coming in at about $100 million each. Meanwhile, the early take on “Oppenheimer” is that it might be Christopher Nolan’s finest film to date - an artful, thinking person’s biopic exploring life-and-death themes both terrifying and universal.Ĭompany Town ‘Barbie’ + ‘Oppenheimer’ = ‘Barbenheimer.’ Why Hollywood needs the movie mashup While “Mission: Impossible” scratches the more traditional hyper-male action itch, “Barbie” is shaping up to be the rare female-focused summer blockbuster - a fuchsia-drenched laugh riot with an edgy real-world twist. If all three movies succeed in revitalizing what has thus far been a lackluster summer box office, they could provide a blueprint for success in the future. The three represent a big-tent sensibility in which there is something for everyone and room for each film to thrive. Taken together, this trifecta has beleaguered industry watchers breathlessly anticipating a boost to the summer box office with the kind of ticket sales needed to soothe Hollywood’s frayed nerves when it comes to the future of the big screen. But “Mission: Impossible - Dead Reckoning Part One,” “Oppenheimer” and “Barbie” appear to have one thing in common. At first glance, the trio of highly promoted, hotly anticipated Hollywood movies set to be unleashed on the world beginning Wednesday, couldn’t be more different. ![]()
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